Sponsoring an article
Interested in sponsoring an article? Sponsoring an article is a great way to get exposure for your products or
company. The lead in and lead out are guaranteed to be watched every time the article is run, this is real attention,
akin to television advertising. A product placement gives you real time exposure and association with the bar or pub
and the banner ad at the bottom gives the viewer a chance to click through to your site, something that television
advertising doesn't have. This is simply internet advertising at its very best.
Sponsorship program
Our sponsorship program allows you to choose a bar or pub you want to be associated with and choose from a range
of advertising from a banner ad to product placement within the article. Our sponsorship program beats every other
form of advertising.
Compare to broadcast television advertising
Broadcast television advertising is widely regarded as the best form of advertising, combining vision and sound it
is very effective in relaying a message both consciously and subliminally, however with remote controls, digital
recording, pausing live television and fast forwarding through ads, most ads are unseen by most people watching the
programs. There is no way of telling how may people actually watched the ad, and the cost is vastly prohibitive.
- Our ads are short and unobtrusive
- People choose to watch the article - they must watch the ad
- Tracking how many people watch the ad is easy on the Internet
- The costs are very competitive
- With a banner ad backing up the video ads, viewers can easily get access to your site and learn more about your
products
Compare to other Internet advertising
There are many advantages to Internet advertising, it can be better targeted, and more interactive, once a viewer
sees your ad they can click and find out more information on your products from your website,in fact many multinationals
are spending more of their advertising dollars on internet advertising every year, however other types of internet
advertising can be largely avoided or can annoy people to the point of not going back to the site.
- All of our advertising is watched by everyone who chooses to view the article
- We currently estimate the 500,000 people will watch each article
- The lead ins and lead outs are purposely kept short to avoid being annoying
Association with a bar or pub
The sponsor receives excellent value for money and gains recognition for being associated with the venues of
their choice.